“If you do not understand people, you do not understand business” (Simon Sinek)
Today’s Situation
It is important to understand the target market in Tampa-St. Petersburg-Clearwater, FL. Metro Area
Small businesses are the backbone of today’s economy in Tampa Bay.Here you have a brief description of the latest Stats provided for the Census Bureau 2018-2022
Households and Families
There were 1.3 million households:
- Married-couple households made up 44.7% of the households.
- 34.7% of all households had one or more people 65 years and over.
- 26.0% of all households had one or more people under the age of 18.
- Cohabiting couple households made up 7.6% percent of households.
- Female householders with no spouse or partner present were 29.0%, while 18.7% of households had male householders with no spouse or partner present.
Region of Birth for the Foreign-Born Population in Tampa-St. Petersburg-Clearwater, FL Metro Area in 2018-2022
Source:
DP02 | Selected Social Characteristics in the United States
Language
Among people at least five years old living in Tampa-St. Petersburg-Clearwater, FL Metro Area in 2018-2022, 22.2% spoke a language other than English at home.
Spanish was spoken by 15.3% of people at least five years old.
Employment Status and Type of Employer
- 57.3% of the population 16 and over were employed.
- 39.3% were not currently in the labor force.
- 5.6% Self-employed workers are own not incorporated business.
An estimated 83.1% (1,260,343) of the people employed were private wage and salary workers;11.1% (168,698) were federal, state, or local government workers; and 5.6% (84,840) were self-employed in their own (not incorporated) business.
Industries
In 2018-2022, the civilian employed population 16 years and older in Tampa-St. Petersburg-Clearwater, FL Metro Area worked in the following industries:
Source:
DP03 | Selected Economic Characteristics
Occupations
For the Civilian Employed Population 16 Years and over in Tampa-St. Petersburg-Clearwater, FL Metro Area in 2018-2022
Source:
DP03 | Selected Economic Characteristics
Income
The median income of households in Tampa-St. Petersburg-Clearwater, FL Metro Area was $67,197. An estimated 5.3% of households had income below $10,000 a year and 8.9% had income of $200,000 or more.
Household Income in Tampa-St. Petersburg-Clearwater, FL Metro Area in 2018-2022
Median Earnings for Full-Time Year-Round Workers by Sex in Tampa-St. Petersburg-Clearwater, FL Metro Area in 2018-2022
- Median earnings for full-time year-round workers were $52,745.
- Male full-time year-round workers had median earnings of $57,232.
- Female full-time year-round workers had median earnings of $48,364.
An estimated 73.6% of households received earnings. An estimated 35.6% of households received Social Security and an estimated 25.0% of households received retirement income other than Social Security.
The average income from Social Security was $22,577. These income sources are not mutually exclusive; that is, some households received income from more than one source.
Health Insurance
Among the civilian noninstitutionalized population, 88.5% had health insurance coverage and 11.5% did not have health insurance coverage. Private coverage was 63.9% and public coverage was 36.3%, respectively. The percentage of children under the age of 19 with no health insurance coverage was 6.0%.
Source:
DP03 | Selected Economic Characteristics
Population
In 2018-2022, Tampa-St. Petersburg-Clearwater, FL Metro Area had a total population of 3.2 million – 1.6 million (51.1%) females and 1.6 million (48.9%) males.
The median age was 42 years old. An estimated 19.5% of the population was under 18 years, 34.0 % was 18 to 44 years, 26.6% was 45 to 64 years, and 20.0% was 65 years and older.
Population by Age and Sex for Tampa-St. Petersburg-Clearwater, FL Metro Area in 2018-2022
